Marketing Analysis Marketing Audit - 1229 Words

1.1 Marketing Audit Marketing audit can be defined as a study, inspection, review and/or evaluation of marketing activities of any company. Basically, it estimates the marketing environment of the company, aims, strategies, and policies of the company. After evaluation of marketing plans and strategies, it has to identify the mistakes, weaknesses, insufficiencies, complications and other issues to be encountered in firm’s marketing purposes. The final outcome of the marketing audit recommends measures and/or suggestions to overcome these defined limitations of the current marketing plans. It defines the new marketing opportunities for the company’s growth. Generally, marketing audit tries to improve the performance of company’s marketing activity. In other words, Marketing Audit is a broad, organized, self-governing and systematic examination process for firm’s marketing activities. Marketing audit is advantageous to determine the success of the company. Marketing inspects the functionalities of the company’s marketing department by comparing the plans with its actual performance of current marketing activities. Specifically, it figure outs the strengths and weaknesses of a company s product being marketed. It provides appropriate recommendations to reduce product’s weaknesses and guides towards appropriate marketing strategies and plans to change firm’s current marketing environment. Company can implement the changes to control its own marketing expenses. According toShow MoreRelatedMarketing Analysis : Marketing Audit Essay1049 Words   |  5 Pagesviews on Marketing Audit. As we all know, Marketing Audit is a systematic, critical and appraisal of the total marketing operation of the objectives and policies and the assumptions which underlie them as well as the methods, procedures, personnel and organization employed to implement the poli cies and achieve the objectives. It evaluates mainly three key areas i.e. external marketing environment, internal marketing environment, evaluation of current marketing strategy. The marketing audit is a fundamentalRead MoreReport on Marketing Audit Analysis Tools for Company X1828 Words   |  8 Pagesappropriate marketing audit analysis tools for the X Group To: Marketing Director, X Group From: Marketing Consultant Date: January 4th, 2005 Purpose of report The X Group are undertaking a complex marketing audit and require assistance in evaluating the most appropriate analysis tools. This report will endeavour to fulfil the X Group’s requirements by critically explaining the components of micro and macro analysis. This reportRead MoreMarketing Audit Approach - Ikea1571 Words   |  7 PagesMarketing Audit Approach - IKEA Marketing Audit Overview â€Å"What is a marketing audit? Quite simply, it is a detailed analysis of the elements that constitute or influence a company’s efforts to profitably market its products- today and in future when both market and products may undergo radical change† ( John, Alexander, Theodore, 1969). The marketing audit helps to understand the fundamentals of a company’s marketing planning process. Auditing is not only conducted not only at the planningRead MoreA Marketing Plan For A New Marketing Strategy966 Words   |  4 Pagesorganization’s policy administration. For a triumphant marketing plan, understanding the government legal approaches allows for efficient operation and inter-relationship with other organization. Similarly, internal legal policies allow the company to uphold its operation in a set manner. 4.0: Marketing Audit A market audit process is a tool that can never be neglected despite the situation. However, very few companies carry out comprehensive audit understanding of their various operations. As a resultRead MoreMarketing Audit933 Words   |  4 PagesA marketing audit is not unlike a financial audit in that it helps the organisations to examine progress or lack of process towards the goals. A marketing audit is an evaluation of the marketing within an organisation to see if their strategies in place are effective within the marketing environment. There is an â€Å"internal and external† form of audits. The internal audit assists with considering the effectiveness of the marketing strategies in place at the time of the audit. The â€Å"external† auditRead MoreMarketing Audit977 Words   |  4 PagesExplanation of what a marketing audit is: The purpose of a marketing audit is to review and appraise existing marketing activities and to look at the way the marketing is planned and managed, giving the opportunity for a systematic examination of each element of the organisations current marketing activity and achievements, and to objectively evaluate the effectiveness of the organisations investment in marketing. The marketing audit assists in the evaluation of the whole marketing activity, and providesRead MoreMarketing Audits and Its Importance to an Organisation1302 Words   |  6 PagesMarketing Audits and its importance to an organisation As of I am starting to write this essay, an historic and astonishing incident happened in US—Standard Poors first time downgraded American Federal Bonds form AAA to AA+. Look at the messed up world economic picture--US is suffering from recession without any better signs, Europe is struggling with debt crisis, only growth engine China is also slowingRead MoreMarketing Plan Structure Acc to Jobber1628 Words   |  7 PagesMarketing Plan Contents Introduction: Using the Marketing Planning Framework 1. Terms of Reference 2. Executive Summary 3. Business Mission 4. External Marketing Audit Macroenvironment The Market Competition 5. Internal Marketing Audit Operating Results Strategic Issues Analysis Marketing Mix Effectiveness Marketing Structures and Systems 6. SWOT Analysis 7. Marketing Objectives Strategic Thrust Strategic Objectives 8. Core Strategy Read MoreMarketing Plan827 Words   |  4 Pagesï » ¿Marketing Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? (Marketing audit, SWOT Analysis) 4. Where would we like to be? (Marketing objectives) 5. How do we get there? (Core Strategy, Marketing mix decisions, Organization, ImplementationRead Morebusiness1116 Words   |  5 Pagesï » ¿ BTEC Centre Guangdong AIB Polytechnic College Unit Unit 19: Marketing Planning Class 2011 HND Marketing Assignment A1: Compiling Marketing Audits and Examining Barriers in Marketing Date issued Apr 28, 2014 Date deadline Apr 19, 2014 Tutor BAO Yinglei IV QIU Ling Declaration: I am aware that cheating and plagiarism will not be tolerated in any assignment and that this work complies with the requirements. Student’s Signatureï ¼Å¡ (In Pinyin)

How Far Can Mothers Go For Their Daughters - 600 Words

How Far Can Mothers Go For Their Daughters? â€Å"Girl† by Jamaica Kincaid is a story about a mother giving advice to her daughter on how to survive and succeed in the society they were living in. The setting of â€Å"Girl† affects the relationship of the characters by dictating a way of life, and reinforcing the gender roles in society. The story portrays a mother’s urgent repetitive voice to save her daughter from sexuality by teaching her how to become a good woman in society. Jamaica Kincaid uses the strong character of the mother to advise her daughter in order to show how society influences the way people live and raise their children. For example, in Antigua at such a young age the girl needed to learn†¦show more content†¦The mother reinforces the feminine gender role by showing her daughter what behaviors and things were appropriate for her. She used repetitive voice to encourage her daughter to learn how to become a lady, a housewife, and how to deal with relationships, and how to grow food, because this is how the mother managed to survive under her living circumstances. Jamaica Kincaid, demonstrates this idea when the mother said, â€Å"On Sunday walk like a lady..., this is how to sew on a button.., this is how to grow okra.., this is how to make a bread...†( Shreve Niguyen, 2006, p. 183-184). Back in society girls at a young age needed to learn how to conduct themselves as ladies and the basic duties of a housewife. These components were necessary in order to be seen as a respectful woman in society. This idea shows us that Jamaica Kincaid uses the character of his story â€Å"Girl† to demonstrate the influence that time and place have on gender roles in society. The mother’s advice at the end might not be enough to rescue her daughter from sexuality due to the living circumstances and dangers that she might encounter in her life. This is reflected when Jamaica Kincaid at the end of the story shows us that the daughter was not taking he r mother’s advice seriously when she said, â€Å"But what if the baker won’t let me feel the bread? And the motherShow MoreRelatedShopping Joyce Carol Oates1363 Words   |  6 Pagesrelationship between a mother and daughter may not be perfect at all times. There are many things that can make the job of being a mother tough and one of them is being a single mother. In the short story, â€Å"Shopping† by Joyce Carol Oates there is no exception to modern day hardships that come along the road of motherhood. The turbulence in Nola and Mrs. Dietrich relationship is shown during their shopping trip to the mall where Nola hardly speaks to her mother. Mrs. Dietrich refuses to let go of the childRead MoreEssay on Achievement Results778 Words   |  4 Pagesgoals outside of Yale will help in the process of options outside of one standard and one goal. The client is very intelligent, but compares the intelligence level of himself to the graduation place of his parents . The client seemed to really want to go to where his parents graduate from. Does the client feel some support from his parents and does he really feel like he has options? After having the client assess his future goals, his support, and schools outside of Yale, it is important to evaluateRead MoreRace, Gender, and Ethnic Groups Essay1508 Words   |  7 Pagesmigration issues. The way the characters behaved and how the other characters behaved towards them portrays the theme and the issues involved. Certain symbolisms were also used to show how these issues existed in the lives of the characters. Gender issue is portrayed through Indian beliefs as well as Western beliefs. The traditional notion that girls should not be involved in sports existed in both the Indian family as well as the England family. This can be seen in both Jesminder’s family as well asRead MoreImpact Of Feminism On Individuals Within Society1587 Words   |  7 Pagesinterview was with Roberta, a 74-year-old woman who has been married for almost 55 years and has always defined herself first-and-foremost as a mother. She held a few odd jobs before and after she had kids in the home, but worked as a retail salesperson, a bank teller, and a school secretary. The second interviewee was Amy, a 45-year-old woman who is a mother of three and a secondary mathematics teacher. Finally, Callie, a 15-year-old woman who is primarily a student was interviewed. The first changeRead More Compare two short stories where the characters face difficult1485 Words   |  6 PagesDoris Lessing and ‘Your shoes’ by Michele Roberts. They both deal with the issue of daughters leaving home and how it affects the whole family. In ‘Flight’, the granddad is affected most severely but in ‘Your Shoes’, it is the mother. ‘Your Shoes’ is written in a first person narrative from the mother’s perspective. ‘Flight’ is written in the third person. The main theme of the stories is growing up and letting go/ moving on. In ‘Fight’ the granddad is overprotective of the granddaughter andRead MoreRebellion Against Oppression1599 Words   |  7 PagesHow Does Oppression Within â€Å"Like Water for Chocolate† and â€Å"The House of Bernarda Alba† Lead To Unnatural Consequences? In both ‘Like Water for Chocolate’ and ‘The House of Bernarda Alba’ rebellion against oppression is a strong theme, with both Tita and Adela struggling to break free of their mother’s authoritarianism. However, it is important to realise that with both characters, the authors are using them to symbolise their own journeys. Federico Garcia Lorca uses Adela’s strong willed fightRead MoreFather Parental Rights And The Child s Social Development1646 Words   |  7 Pagesmarried couple with at least two children, who possess sufficient freedom and are provided with everything they need daily. However, what happens when fathers leave? Are fathers responsible for taking care of their children after the law separates them? How do father parental rights and obligations impact the quality of the child’s social development? All these questions lack clear answers, but one thing is evident: fathers invariably impact the child’s worldviews and attitudes toward social environmentRead MoreAnalysis Of The Movie Osage County 1541 Words   |  7 PagesCounty tells a story about the women of Weston and how their lives flipped outside down with a family crisis. In Lieu of an untimely death it brings all of them together under one roof, where they are forced to face some unwanted truths. The film depicts the effects of prescription pill abuse on a family unit and the ways that each individual character copes contributes to the family system. Characters and Family Roles Violet Weston is the mother of the Weston girls. Violet plays the role of the addictRead MoreA Gift for My Mother627 Words   |  3 PagesA Gift for My Mother â€Å"A Gift for My Mother† is written by Viv McDade in 2011. It is about a family, which consists of the parents and their daughter, Lucy, who live in South Africa. The family has to work hard to earn money to survive. Lucy tries to help them by selling flowers to people. Lucy is the first-person narrator. The year the story takes place; the narrator turned ten years old. We read the short story from her viewpoint, for example on page 8, on the first line: â€Å"In the year I turnedRead MoreDouble Standard For A Daughter And Son889 Words   |  4 Pagesme about how I am a girl and I have to dress this way. I then told my mother’s and my brothers’ that they were victims of social media because they wanted me to dress the way that the girls around my age dress. The prime explain of double standard is the way a daughter and son are treated. The double standard for a daughter and son exist because, they have to maintain an image, their family beliefs and culture. For one thing, a son has a different image to maintain compare to the daughter. Sons are

Methodology of Farley-Free-Samples for Students-Myassignmenthelp

Questions: 1.Considering the week's readings, and your personal understanding of associated issues, do you think we will see an increase of societies that keep religious structures outside of national governance structures or a decrease? 2.What did you come across in the readings this week that challenges the way you have thought about sex? 3.What do you think of Farley's methodology in the reading from 'Just Love'? Do you find her case convincing? Answers: 1.Upon reading the weeks readings, it is understood that there may not be an increase of societies that keeps the religious structures and national governance structures together. A major social structural alteration that can be viewed is that of state reform and democratisation. People no more are under the view that Jesus is everything and nor are they prejudiced towards their religion i.e. Christianity. They believe in participation and choosing their own government who would frame laws and rule them. The societies that are being developed are those who try to form an environment which has a political system which works for the numerous societies and allows them to also participate in the decision making. Constitutional alterations as well as restructuring of a communitys socio-economic system can help to create an environment aloof of any tiffs. According to many people, these movements which are developed across various social issues such as women rights, religious issues etc have a major role to play in forming a non-violent social structural change and a governance structure in general which welcomes all types of social groups- minority as well as majority (Maiese 2003). 2.Sex according to me was a physical relationship which people of opposite sex have out of mutual understanding after marriage. However post the readings, my thought about sex seems to be defied. In the twenty first century, sex no more conforms to marriage. Live-ins are a normal phenomena nowadays before two people consider of marriage and check-out the compatibility with each other in all spheres inclusive of sex and if not they split. Sex does not only mean genital. A person who is not married, for such a person sexuality is defined as a desire to meet the emotional gap. Sexuality is not always expressed by physical genital contact, but can be by maintaining a close relationship which is often named as friendship with opposite sex. It was understood before that sexual desires should never be shown, but as per Donald Goergen, all feelings are required to be felt and sexual feeling is nothing different (Foster 2015). The fact that sexual arousments are impossible to control is a myt h which got defied post the readings. Thus sex does not only mean genital contact after marriage. 3.Margaret A. Farleys award winning book Just Love basically focuses upon formulating a methodology which helps to answer a simple question i.e. when is sexual actions considered to be acceptable in human relationships. She has divided her book into seven parts wherein the last two are the most prominent ones. The initial five chapters only helps to set the background with regards what is considered ethical and what not. According to her, ethical norms are something that is created by the society and under pressure. Further to this, she talks about only one word i.e. love by the time she reaches the fourth chapter wherein she states that love does not necessarily have to bloom between people of opposite sex(Yonan, 2011). This is a myth created by the social structure and not by any rules of God. According to me what she stated was quite convincing as according to her love does not have to bloom between people of opposite sex only to be termed as pure and acceptable. Society is create d by a group of people and not God and love has no boundaries as per God. References: Foster,R.J., (2015), Single and Sexuality, Available at file:///C:/Users/E-ZONE/Downloads/1756685_1516316577_Foster20Sexuality20and20single.pdf (Accessed 05th October 2017) Maiese,M., (2003), Social Structural Change, Available at https://www.beyondintractability.org/ssay/social_structural_changes (Accessed 05th October 2017) Yonan,J., (2011), Just Love: A Framework for Christian Sexual Ethics (review), Journal of the History of Sexuality, vol.20, no.2, pp. 402-405

The Causes of World War I Essay Example For Students

The Causes of World War I Essay Word Count: 1090The first world war had many causes, the historiansprobably have not yet discovered and discussed all of themso there might be more causes than what we know now. Inthis essay I would discuss the main causes of the wartheones that were discussed in the textbook. In the time beforethe wars outbreak (before 1914in the beginning of thecentury) the world was separated into big empires that hadcolonies around the world (European countries ruled most ofAfrica). There were fights and disagreements between themajor empires. Usually, when there are many argumentsbetween countries, people start fear of war and prepare forit (for example, today in Israel, after Benjamin Netanyahuwinning the elections, Israels policy towards the Arabs andthe Palestinians have changed. There is fear from war withSyria, because of threats from both sides, so both countriesarm themselves and ready for war, just in case it wouldbreak). In the beginning of the century Britain was the largestempire in t he world, it also had the largest navy. The navywas so big and strong because the Britons needed to protecttheir empire and maintain the sea routes between thedifferent colonies. The Kaiser William II of Germany hatedand envied Britain for having a stronger navy than his. Heincreased the German navy and built many warships. Britainresponded with building more ships and increasing its navytoo. This started a race for building more and betterwarships and it created tension and competition betweenthose two countries. Germany and France were rivals forcenturies and at the beginning of the century and at the endof the 19th century the rivalry increased. This happenedbecause of the war between those two countries in 1870-71when Germany defeated France. Germany took over theareas of Alsace and Lorraine and the French people wantedto revenge Germany and retrieve those lands. France couldnot start a war against Germany since Germany had moreresources and a stronger army than France. France n eededallies to help it fight (the subject of alliances would bediscussed later). There was another quarrel between Franceand Germanyabout controlling Morocco. In 1905 Francethought that it should have more influence in the westernMediterranean Sea area as it already controlled Tunisia andAlgeria, it wanted Morocco too. The Kaiser of Germanyvisited Tangier (a big city in Morocco) and said thatGermany would protect Morocco in case of a Frenchattack. In 1911 France increased its control over Moroccoand Germany sent a warship. The Germans withdrew at lastbut the French gave them a part of Western Africa inexchange. These two incidents increased the tensionbetween France and Germany. Austria-Hungary was a bigempire in southern-eastern Europe, it included eleven mainnationalities. In the ninetieth and twentieth nationalism wasbecoming a powerful force in Europe so people that had thesame culture, language (usually), etc wanted their owncountry. This was a problem for the government ofAust ria-Hungary that did not want to lose their power andcontrol. The Slavs in the southern part of the empire weretheir main concern since they wanted to join up to Serbia. We will write a custom essay on The Causes of World War I specifically for you for only $16.38 $13.9/page Order now This, they thought, would lead to a break-up of the empire(this eventually happened after the war). In 1908Austria-Hungary have taken over Bosnia. The Serbs wantedit too, and Russia was on their side, but Germany declaredthat they would attack Russia if it would attackAustria-Hungary. This was because of the agreementsbetween Austria-Hungary and Germany and it also madethem stronger (the alliances would be discussed later). Thisalso led to the Sarajevo murder that would, too, bediscussed later. In 1912 and 1913 the Balkan countries hadfights among themselves and against the Ottoman Empire. .u322365d1affba18474f4993b51ae63ac , .u322365d1affba18474f4993b51ae63ac .postImageUrl , .u322365d1affba18474f4993b51ae63ac .centered-text-area { min-height: 80px; position: relative; } .u322365d1affba18474f4993b51ae63ac , .u322365d1affba18474f4993b51ae63ac:hover , .u322365d1affba18474f4993b51ae63ac:visited , .u322365d1affba18474f4993b51ae63ac:active { border:0!important; } .u322365d1affba18474f4993b51ae63ac .clearfix:after { content: ""; display: table; clear: both; } .u322365d1affba18474f4993b51ae63ac { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u322365d1affba18474f4993b51ae63ac:active , .u322365d1affba18474f4993b51ae63ac:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u322365d1affba18474f4993b51ae63ac .centered-text-area { width: 100%; position: relative ; } .u322365d1affba18474f4993b51ae63ac .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u322365d1affba18474f4993b51ae63ac .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u322365d1affba18474f4993b51ae63ac .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u322365d1affba18474f4993b51ae63ac:hover .ctaButton { background-color: #34495E!important; } .u322365d1affba18474f4993b51ae63ac .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u322365d1affba18474f4993b51ae63ac .u322365d1affba18474f4993b51ae63ac-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u322365d1affba18474f4993b51ae63ac:after { content: ""; display: block; clear: both; } READ: The Yellow Wallpaper (1421 words) EssayFirst, in 1912, Serbia, Romania, Bulgaria and Greeceattacked the Ottoman Empire and took large parts of landfrom it. After the war was over these countries fought oneagainst each other about the way they would share theconquered land. After the fights Serbia became a strongercountry than it was before. This increased the fears in theAustro-Hungarian government. There were alliancesbetween different countries in Europewhen a country feelsa threat it looks for friends to help it. The alliances betweenthe strong countries were what divided Europe into twoarmed camps where the smaller countries were connected tothe alliances, but not offi cial members. This thing created thedanger of huge armies colliding into each other and causinghuge destruction. This can happen even because of a smallincident that can make all the allies that are committed tohelp their other allies join the war (this was the case in thiswar). There were two main alliances in Europe: the TripleAlliance or the Central Powers (included Germany,Austria-Hungary and Italy) and Entente Powers or theAllies (included France, Russia and Britain). The TripleAlliance or the Central Powers were first formed asGermany and Austria-Hungary became allies in 1879 andthree years later Italy joined them. The Entente Powers orthe Allies were formed as France became and ally ofRussia in 1892 and in 1904 and 1907 Britain entered intoententes with France and then Russia. The assassination ofthe Austrian archduke Franz Ferdinand in Sarajevo in 1914was the spark that ignited the First World War. On June 28the archduke and his wife were driving in the streets ofSarajevo. A s the car suddenly stopped and reversed aSerbian student named Gavrilo Princip shot them. He wassupported by a Serbian secret society called the BlackHand. In my opinion one cannot make a statement of onesingle most significant cause since a person cannot say thatone cause is more important than another. This is because ifone thing would not have happened, as small andunimportant as it might seem, the action would not have beenthe same. Since I was asked to put the most important causein my opinion I would put it, but it is a bit general. Thenationalism and imperialism were the most important causes,in my opinion, since empires do not let the national groups intheir countries have their own countries, as they should have. Also, empires always want to expand and conquer othercountries so they would become stronger and morepowerful. Austria-Hungary was an empireand it collapsedinto smaller countries after the first world war, like theOttoman empire, which was divided between France andBritain. In the two decades after the Second World WarBritain and France separated from their colonies. TheUSSR, Czechoslovakia, and Yugoslavia separated intosmaller countries in and after 1989. In this centurynationalism and the end of imperialism was happening allaround the world, it was a main cause for many wars(including the First World War). To conclude I can say thatthere were many reasons for the outbreak of the First WorldWar and not all of them were discussed here. Only the mainand most clear causes were discussed, and not as theyshould be presented (the right way to present them in a goodresearch in my opinion is to put some evidence too, not justwrite everything down as facts).

Prime Minister essays

Prime Minister essays I am so thrilled to have been elected as the new Prime Minister of Canada! I have so many desires of what I would like to change for the better while I am elected. My first priority is to examine some of the issues facing Canadas Aboriginal people. When I look back on the history of Canadas governing, it saddens and angers me that there really has not been much change in the problems facing Aboriginal people. One of the reasons I decided to run for Prime Minister was that I was sick of the government implementing all these new programs and solutions but, with there being no actual change in the outcome. It is time to take on a fresh look at what the actual issues concerning Aboriginal peoples are. I find myself getting easily overwhelmed when I look at all the problems. I have to remind myself that I cannot change everything at once, but that I can be the catalyst for continued change in the future. I hope that my vision will be increased daily as to what can be done, and that I will not get discouraged. So with that, I am going to bed now I have a busy first day tomorrow. This is the start of my first week as Prime Minister! Today was an eventful day very exiting but scary at the same time. I grew up in the Lower Mainland, and so I try to keep strong relationships with the MPs from that region. One of my closest friends is the MP for Chilliwack, Chuck Strahl. He is a very fine family man, too bad he is married. I suppose that leads me to the issue of maintaining the family unit in Aboriginal homes. So many children (aboriginal and non aboriginal) come from broken homes these days. Usually the parents are separated or divorced, and this is largely due to alcohol and drug abuse. The strain that is put on a family when one or both of the parents are alcoholics is immense. To try and counteract this, I am goin ...

5 Secrets to Getting Never-Ending Job Offers! - Guest Post by David Mensah

5 Secrets to Getting Never-Ending Job Offers! - Guest Post by David Mensah Last week I wrote about the importance of follow-up and feedback for success in your business or job search. The article, Do These * 2 * Things and Get Amazing Results in Your Business OR Job Search, really was about how to have fruitful conversations and build valuable connections. This week, my good friend and long-time business writing client, David Mensah, shares his wisdom on a very related topic: how to create a stream of job and work offers through  the art of talking to people. Guest post by David Mensah Imagine this experience: You’re in the middle of a conversation with a friend, colleague or new acquaintance, when that person suddenly interrupts the flow of the conversation to offer you some form of employment! For most of my life, I have had that experience on a regular basis, and I have ultimately built a career as a leadership trainer and executive coach as a result. So when I started to expand my consulting practice to include career coaching, I wanted to see whether I could train people to do what I have done successfully in my own professional life: generate employment opportunities consistently, both in official interviews and everyday conversations, whether or not they are looking for a job. Here are my top 5 recommendations for creating â€Å"the never-ending job offer†: BE EXCITED: Choose a career that sparks your passion, and let that passion show! Your excitement is contagious. I can always tell when others are passionate about their careers. Genuine excitement is interesting and contagious, while feigned excitement is forced and boring. Discover your true calling, even if it doesnt make sense or scares you (are you an accountant who always wanted to be a dancer?) Your career is as personal as it gets and it’s worth finding out- and sharing- what lights you up. BE INTERESTED IN OTHERS: When people are authentically curious about me, I feel lucky and safe and I want to know more about that person in return. That’s the type of interest you want to create in others. When talking about your life, make sure to make time to explore the lives of those around you. You might ask questions about people’s background, work successes and challenges, or families. Explore their values and what’s important to them. Train yourself to find something interesting about everyone, including friends, networking contacts, and yes, even interviewers! In every conversation I make it my practice to find 10 things I like about the other person in the first 5 minutes. It makes me listen differently. Keep asking questions until you find an area where the other person is energized, and focus there. You might be surprised at the benefits that come back to you. IN AN INTERVIEW, ASK QUESTIONS: Come prepared to every job or informational interview with questions you want to ask. And don’t stop there. Frankly, if you are not interested enough in the middle of an interview to have a few spontaneous questions, you are probably not interested in the job or the company. Questions emerge from a natural desire to know more- to delve deeply into things that matter to you. When you ask people questions, they learn a lot about how you think and feel about them, their company, and, if applicable, the available position. Your questions reveal something about you at the same time as you learn about someone or something else. BE CONNECTED: People hire people they feel good about and this feeling arises from a sense of connection. To create affinity with people where it might not exist automatically, consider telling stories about yourself emphasizing your humanity. I have been known to talk about my most recent business failure or how my ego gets in the way of my dreams. Stories about our failures and flaws allow others to connect deeply with us and push people quickly past the surface differences that keep us separate. While connecting with others comes easily to some, it can be challenging to some people. Do your personal growth work so that you can easily connect to the new people in your life without internal stories about you or them getting in the way. SPEAK ABOUT YOURSELF USING THEIR LANGUAGE: As any conversation progresses, I learn more and more about the person I am speaking with. Once you know enough about someone, it is much easier to tell them about yourself, because now you can reference the parts of their life that help them understand yours. When I am talking with someone who values their family over everything, it is natural for me to use my love and appreciation for my puppy to describe how relationships motivate my professional successes and failures. When I talk to people who care primarily about making a difference for others, I describe my interest in coaching as a way to teach skills that they can pass on to everyone they touch. The more you truly listen to someone, the more you can use the language they use and speak to their values. You will make deep connections with people who feel seen and understood by you, and who will want to find ways to spend more time in your presence- perhaps by offering you a job. When my clients embrace these practices, not just in interviews but in every interaction with others, they start generating job opportunities. Getting excited about your own career and cultivating an authentic interest in others results in others’ sitting up and taking notice. Your never-ending job opportunity will happen one conversation at a time. David Mensah is a leadership trainer and executive coach living and working in New York City. Please connect with him on twitter @DKBWAVE or learn more about his work at www.DKBWAVE.com.

5 Secrets to Getting Never-Ending Job Offers! - Guest Post by David Mensah

5 Secrets to Getting Never-Ending Job Offers! - Guest Post by David Mensah Last week I wrote about the importance of follow-up and feedback for success in your business or job search. The article, Do These * 2 * Things and Get Amazing Results in Your Business OR Job Search, really was about how to have fruitful conversations and build valuable connections. This week, my good friend and long-time business writing client, David Mensah, shares his wisdom on a very related topic: how to create a stream of job and work offers through  the art of talking to people. Guest post by David Mensah Imagine this experience: You’re in the middle of a conversation with a friend, colleague or new acquaintance, when that person suddenly interrupts the flow of the conversation to offer you some form of employment! For most of my life, I have had that experience on a regular basis, and I have ultimately built a career as a leadership trainer and executive coach as a result. So when I started to expand my consulting practice to include career coaching, I wanted to see whether I could train people to do what I have done successfully in my own professional life: generate employment opportunities consistently, both in official interviews and everyday conversations, whether or not they are looking for a job. Here are my top 5 recommendations for creating â€Å"the never-ending job offer†: BE EXCITED: Choose a career that sparks your passion, and let that passion show! Your excitement is contagious. I can always tell when others are passionate about their careers. Genuine excitement is interesting and contagious, while feigned excitement is forced and boring. Discover your true calling, even if it doesnt make sense or scares you (are you an accountant who always wanted to be a dancer?) Your career is as personal as it gets and it’s worth finding out- and sharing- what lights you up. BE INTERESTED IN OTHERS: When people are authentically curious about me, I feel lucky and safe and I want to know more about that person in return. That’s the type of interest you want to create in others. When talking about your life, make sure to make time to explore the lives of those around you. You might ask questions about people’s background, work successes and challenges, or families. Explore their values and what’s important to them. Train yourself to find something interesting about everyone, including friends, networking contacts, and yes, even interviewers! In every conversation I make it my practice to find 10 things I like about the other person in the first 5 minutes. It makes me listen differently. Keep asking questions until you find an area where the other person is energized, and focus there. You might be surprised at the benefits that come back to you. IN AN INTERVIEW, ASK QUESTIONS: Come prepared to every job or informational interview with questions you want to ask. And don’t stop there. Frankly, if you are not interested enough in the middle of an interview to have a few spontaneous questions, you are probably not interested in the job or the company. Questions emerge from a natural desire to know more- to delve deeply into things that matter to you. When you ask people questions, they learn a lot about how you think and feel about them, their company, and, if applicable, the available position. Your questions reveal something about you at the same time as you learn about someone or something else. BE CONNECTED: People hire people they feel good about and this feeling arises from a sense of connection. To create affinity with people where it might not exist automatically, consider telling stories about yourself emphasizing your humanity. I have been known to talk about my most recent business failure or how my ego gets in the way of my dreams. Stories about our failures and flaws allow others to connect deeply with us and push people quickly past the surface differences that keep us separate. While connecting with others comes easily to some, it can be challenging to some people. Do your personal growth work so that you can easily connect to the new people in your life without internal stories about you or them getting in the way. SPEAK ABOUT YOURSELF USING THEIR LANGUAGE: As any conversation progresses, I learn more and more about the person I am speaking with. Once you know enough about someone, it is much easier to tell them about yourself, because now you can reference the parts of their life that help them understand yours. When I am talking with someone who values their family over everything, it is natural for me to use my love and appreciation for my puppy to describe how relationships motivate my professional successes and failures. When I talk to people who care primarily about making a difference for others, I describe my interest in coaching as a way to teach skills that they can pass on to everyone they touch. The more you truly listen to someone, the more you can use the language they use and speak to their values. You will make deep connections with people who feel seen and understood by you, and who will want to find ways to spend more time in your presence- perhaps by offering you a job. When my clients embrace these practices, not just in interviews but in every interaction with others, they start generating job opportunities. Getting excited about your own career and cultivating an authentic interest in others results in others’ sitting up and taking notice. Your never-ending job opportunity will happen one conversation at a time. David Mensah is a leadership trainer and executive coach living and working in New York City. Please connect with him on twitter @DKBWAVE or learn more about his work at www.DKBWAVE.com.